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2020 EDITION

Progresiv Awards 2020, the benchmark competition for retail&FMCG, has set its winners. Mega Image, Heineken, and Sergiana received two Progresiv Awards trophies each. As such, Mega Image was named “Best International Retailer” for the fifth year running, and also took home the award for „Best Retail Tech Innovation” with Supermarketul Inteligent.

Heineken won the awards for „Best Shopper Activation” with Zero Zone and „Best New Beverage” for the Strongbow Rose Apple cider. As for Sergiana, the company received the „Best Independent Retailer – Transilvania” trophy, and also the one for „Best Vertically Integrated Business”, a brand new category.

In the Muntenia region, the Progresiv Awards prize went to Annabella, while Paco Supermarkets won the most points in Moldova.

The „Best FMCG Supplier” again went to Coca-Cola HBC, while Farmec brought home the prize „Best New Non-Food Product” for Fiolele Gerovital Men. The trophy for „Best New Food Product” went to Agricola, with Cocoșelul de Pădure earning the highest number of points from retailers.

The trophy for Best CSR Campaign was awarded to Unilever South Central Europe for its project „Domestos susține igiena în școli.” Kaufland won at „Best Sustainability Initiative” for „Consumul excesiv de pungi dăunează grav comunității.”

After a fierce battle at the „Best Manager of the Year” category, the trophy was awarded to Raul Ciurtin, owner of Prefera.

 
BEST INTERNATIONAL RETAILER
23%Mega Image
22%Carrefour România
21%Kaufland România
18%Lidl România
15%Profi Rom Food
 
BEST INDEPENDENT RETAILER - MUNTENIA
39%Annabella
36%Diana
25%Euromarket
 
BEST INDEPENDENT RETAILER - MOLDOVA
39%Paco Supermarkets
32%Băcăniile Șerban
30%Ovisim Supermarket
 
BEST INDEPENDENT RETAILER - TRANSILVANIA
41%Sergiana
30%Elan Trio
29%CBA Nord - Vest
 
BEST FMCG SUPPLIER
22%Coca-Cola HBC România
20%Ursus Breweries
20%Olympus (Fabrica de lapte Brașov)
20%Unilever South Central Europe
18%Farmec
 
BEST NEW FOOD PRODUCT
23%Cocoșelul de Pădure - Agricola
22%Toortitzi cu ciocolată - Alka Group
21%Gama Jacobs Specialități - JDE
19%Danonino, 70 grame - Danone PDPA
15%Gama Supa de Azi - Prefera Foods
 
BEST NEW NON-FOOD PRODUCT
22%Fiole Gerovital Men - Farmec
22%Lenor Detergent - Procter&Gamble
21%Cif Nature’s Recipe – Unilever SCE
20%Balsam de rufe Sano Maxima - Sano România
16%Loncolor Expert HEMPStyle – Papillon Laboratoires Cosmetiques
 
BEST NEW BEVERAGE
22%Strongbow Rose Apple – HEINEKEN România
21%Olympus Ceai de la Munte – Fabrica de lapte Brașov
20%Vinars Zarea 1912 XO – Zarea
19%Bucur Bere de Bulevard - URBB
19%Cappy Lemonade – Coca Cola HBC
 
BEST SHOPPER ACTIVATION
23%Zero Zone – HEINEKEN România
23%National Retail Story Telling Project – Heidi Chocolat
22%Summer Respiro Moments – Ursus Breweries
16%„O garanție de calitate. Alege vinurile recomandate de Auchan și vinul.ro” – Auchan Retail România
15%Produsul de aur – Pronto Mobile (francizat Carrefour)
 
BEST RETAIL TECH INNOVATION
24%Supermarketul inteligent Mega Image
21%Plata cu amprentă biometrică – Auchan Retail
21%Aplicația de shopper Selgros
17%Tokinomo
17%Proteus Smart Display
 
BEST VERTICALLY INTEGRATED BUSINESS
22%Sergiana
22%Farmec
20%Annabella
20%Diana
16%Ocean Fish
 
BEST CSR CAMPAIGN
40%Domestos susține igiena în școli – Unilever SCE
33%„După noi, strângem tot noi” – Coca Cola HBC
27%Caravana „România fără gluten” – Kaufland România
 
BEST SUSTAINABILITY INITIATIVE
29%Consumul excesiv de pungi dăunează grav comunității – Kaufland
29%Banca pentru alimente – Lidl România
23%Programul economic „O șansă pentru familia ta” - Danone
22%Implementarea soluției ECA Water în fabrica din Ploiești – Coca – Cola Ploiești
 
BEST MANAGER OF THE YEAR
21%Raul Ciurtin – proprietarul Prefera Foods
21%Marco Hoessl – CEO Kaufland România
20%James Simmons – CEO Unilever SCE
19%Vanya Panayotova – GM L’Oreal România & Adria-Balkans
18%Eliodor Apostolescu – proprietarul PhoenixY

Stay tuned for the Progresiv Awards 2020 finalists